Middlesex 7s

When the Middlesex 7s Festival became the flagship event of Middlesex Rugby, we needed to have a strong, autonomous identity, so we turned to Boomerang Design who the County RFU had already been working with for a number of years.

Boomerang designed for us a striking logo and branding to compliment the existing county look and feel whilst establishing an identity for Middlesex 7s in its own right helping the event to grow from humble beginnings following its split from the professional arena, to become the country’s prime county-run 7s event.

Boomerang has been responsible for the design of all the marketing and sales material  for two decades, creating our website, posters, advertising material and tickets.

In particular, Boomerang put together our event programme every year, running to 52 pages of information – much of which was not available until a couple of days before the event. The programme therefore had to be produced within a matter of days, and we knew we could rely on Boomerang to turn it around quickly and professionally.

Boomerang helped us ensure the growth and success of our 7s Festival and we would have no hesitation in recommending their services.

David Gershlick
Chairman | Middlesex 7s Festival